Our challenge

GN Hearing was in the process of rebranding their entire assortment of products and labels, in this case GN Resound. To re-establish the philosophy behind the label and to sustain the values and brand identities of the company, GN Hearing invited their sales and marketing employees from all over the world to a large conference here in Denmark.

For this event, a live interaction element to supplement the existing visual presentations was needed. We introduced the idea of a user-defined application that the participants could use to share pictures and ideas from the event. The content was shown in real-time on a big screen via cloud hosting.

Our approach

We chose to design and develop a light application, which could be combined with the existing design elements used at the conference. The design corresponded with the GN-Resound brand and a user-friendly level of interaction in which speed was a must.

Naturally, the application was made as a thoroughly optimized cross-platform, since the visitors were an expansive group using many different units. When uploading pictures - a core feature of the application - we had the idea of displaying them live as a big screen mosaic wall. This way, the participants were able to keep up with everyone else's experiences during the conference broadcast live on the big screen.

The solution